3 August 2009

Redefinition of Sustainable

Information technology (electronic, automation, robots, software etc.) has revolutionized the way we live. It is somehow making our lives easier and more convenient, but on the other side it is also slowly destroying our social fundamentals. If we are not careful, the days of the “terminators” are coming and human has to survive in the machine driven world.

Today, 3rd of August 2009, my wife’s company (one of big companies of the US) is going to lay off some staffs. The company does not do lay off due to economic downturn but due to significant change in the “system”. The company sells the product very good in Indonesia. The reason of of the lay offs is just that the company has just used the big software and automated administration system. The new system, although might costly, but reduce human involvement in the administration system. In the long term it reduces a lot of costs and unnecessary problems (very logical !! just like IT use plain logic). The IT has just started ruining some families’ life.

IT is not fair. IT only serves to capitalism. IT supports greed and destroys humanity. A human is at its high value if he/she works and creates and be helpful and be useful for others. IT simplified those important values (as process) for the sake of bigger profit for capital owners. Social fundamentals are destroyed by IT.

I support companies that respect social values and reflecting it in the form of work creation and big employment. It is time to reshape the definition of “sustainable” companies or “green” companies. They should not just focus on the physical environment but also most importantly “social” environment and social values. Socially green company should have direct impact to more people than “environmentally green” electronically automated company. We should buy products from “socially green” company….

Support local products!! Support Indonesian products!!!

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